It's a very effective tool in marketing because of the sheer numbers of people using social media nowadays its become a good marketing platform. In YouTube for example, you could create your own channel by uploading interesting videos of your business or products and whenever someone subscribed from your channel then they will get notified on your next video upload. So the more number of subscriptions the higher the chances of selling your product or getting conversions.
There's a recent addition to the he Adobe family and it's called Adobe Spark, it's a really good program it also has downloadable app in appstore and playstore. Adobe Spark is free and you can use it to create free infographics. It's very easy to use with its easy input templates and walkthroughs.
I actually use Instagram for entertainment. I don't post anything on there. I use to look at people's pictures and see what they are upto in their life's. What they do on a particular day.Where they take their vacations. what fashion they are into. What gifts they received. I also look at diffrent online stores especially to do with fashion and food. Instagram is like looking at an album. I like it's photographic nature and ability to entertain me and keep me informed.
As with most things there has been a shift over the past couple of years from traditional advertising media to online advertising.
Targeted advertising and the surge in the use of mobile device has brought advertising down to all parts of the globe.
In terms of coverage online advertising beats the traditional media and it is so much cheaper