Frequent search engine algorithm updates regularly change the SEO landscape. Unlucky webmasters as result, lose most of their traffic overnight. This eventuality can be pre-emptively arrested by using search engine optimization strategies which never fail to deliver results. Below, we explore four SEO strategies that guarantee good search rankings.
1. Create Valuable Content
Valuable content comprehesively provides the information someone visiting your site is looking for. One myth unfortunately, widely, believed is that long-form content will get you better rankings.
People use search engines to find information. Keyword research can help you find out what information someone using a particular search query is looking for. Anticipating and comprehensively answering your target audience's questions is the easiest way to create quality content search engines love.
2. Get Quality Backlinks
Backlinks will always be the backbone of SEO. How you build your backlinks and how you acquire them threfore can "make or break" you. Literally. Fact is numerous poor quality backlinks quickly acquired with the aim of securing better rankings faster will most likely get your site penalized.
Few high quality backlinks from "authority websites" will get you better rankings much faster. Since quality and relevance matter more, use guest blogging sparingly for link building. Don't bother trying to leave a guest post in virtually every place you can. Instead, create a list of high ranking websites in your niche, contact the web owners, inform them of your desire to guest post on their blog.
Use this strategy to not only acquire quality backlinks but also siphon traffic from these sites.
3. Positive Social Media Signals
Google downplays the impact social signals have on website ranking for obvious reasons. having an article shared numerous times on social media implies that many social media users regard that post as valuable and your site, by extension, a reliable source of information. Search engines for that reason reward you with better rankings.
In order to get more "shares" you'll need to make it easy for those who visit your site to share your posts. Add a share button below each post and on your site's footer or sidebar. You could include a call to action at the end of each post to get better results.
4. Ensure Your Website Loads Fast
Suffice it to be said, this is one of the many factors Google and other search engines use to rank websites.
They care about a positive user experience. If someone visits your site and leaves in a hurry because of the page load speed, when this happens often, it will be registered as a high bounce rate by search engines and your site would be penalized. To avoid this, remove anything that slows down your site and check its page load speed regularly.
SEO evolves fast and different strategies have to be used in order to obtain good rankings in different search engines. Nonetheless, creating valuable content, getting quality backlinks, having your posts shared a lot on social media and ensuring all your webpages load fast are surefire ways to ensure you get good rankings or retain even when Google updates their search algorithms.