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Upselling is the marketing term in which the seller proposes, suggests and or induces the buyer to purchase more products like ad-ons, upgrades and or accessories thereby gaining more profit in selling more items. It's an effective selling technique that could earn a marketer lots of profit if done correctly. A good example is in selling footwear in which one could upsell with socks. Or when selling Jeans, upselling it with belts would be a good strategy. One of the best upsells is in the food industry, if you've bought a burger the counter person would always ask you if you want an upgrade or if you want some fries with your burger, and it usually works.
Down-sell is a technique in marketing and sales that you have to use when a customer is backing down from a sale because of budget constraints. The seller must conform to the buyers budget by offering a cheaper substitute relative to his preferred choice. So it's like giving a buyer the best option that would fit his budget.
Kakashi2020 posted a topic in Advertising, Marketing, Monetization & Social MediaCross Selling is defined as selling a comparable, or something that complement the chosen or bought product to both new and existing customers. A good example of Cross Selling is when selling super hero action figures, a good cross sell would be to promote a super villain action figure or to sell another super hero figure or a super hero vehicle that complements the super hero action figure chosen. In restaurants a good example in cross selling are Wine Pairings which it is suggested to pair an entree with your choice of wine.