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Tumblr hits 20 billion posts


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http://www.blogherald.com/2012/03/29/tumblr-reaches-20-billion-posts-almost-forgets-to-tell-everyone/

 

And uh, forgot to tell people, lol.

 

 

 

 

In the tweet the company said:

“Forgot to make a big deal of this earlier.”

For a company that just got its start in 2007 they should be considering the feat a big deal, especially when considering that the company’s massive content is almost solely created by users who are not paid or even asked by the company to create content.

So who exactly is creating those 20 billion posts? According to the Tumblr page:"The average Tumblr user creates 14 original posts each month, and reblogs 3,” and “Half of those posts are photos. The rest are split between text, links, quotes, music, and video.”

 

I posted this is the social media section, specifically for that last section. It's worth noting that the average user posts 14 times, but *reblogs 3* every month. That reblogging number is useful for those who are trying to market more on Tumblr. Getting reblogs can make all the difference in the world to your stats.

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To me, Tumblr is one of those "oddities" of the web. It doesn't offer anything dramatically new or different. It doesn't offer monetary reward. It doesn't offer anything that can't be found elsewhere. There's no particular reason for its success, as far as I can see: it just sort of happened. Like everyone going nuts over Kim Kardashian: there's no logic to it at all.

 

Works out real nice for them, of course. :)

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Well when it first came out, it -did- offer something new. It made it super simple to reblog what someone else had written with a click of a button. In other words, it was really easy to directly copy and use someone else's content by just clicking a button on your browser's toolbar.....which is why it became popular in the first place. You could simply take someone else's photo and put it on your own page without even having to hit copy/paste....and this was somehow ethical and okay whereas it wasn't on other blogging platforms.

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NOW I remember why the name was at the back of my memory next to some other scuzzbucket sites. It all becomes clear. :)

 

Yep, pretty much. Obviously not everybody uses it like that and with watermarking, the out and out theft turns into....unintended marketing on other people's sites. But yes, it was new, fresh, and really, really, really easy for everybody to suddenly have content, even if it wasn't theirs, heh.

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Do those 20 billion posts include reblogs, or is it 20 billion unique posts?

 

Also.... 14 unique posts and 3 reblogs is the average? Almost everything I see on tumblr (granted I only check it about twice a month) is a reblog.

 

Yes, it includes reblogs because that's technically a post.

 

And all those things being reblogged had to come from somewhere. A "unique post" would also include someone who posts a picture from somewhere outside Tumblr as well, even though it's not theirs...and from that point, anytime someone reblogs it from within Tumblr, it's counted as a reblog. Keep in mind that some people actually use Tumblr as a blogging platform and not simply a photo collection of sorts, so most of their content is going to be unique.

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  • 2 weeks later...

Well when it first came out, it -did- offer something new. It made it super simple to reblog what someone else had written with a click of a button. In other words, it was really easy to directly copy and use someone else's content by just clicking a button on your browser's toolbar.....which is why it became popular in the first place. You could simply take someone else's photo and put it on your own page without even having to hit copy/paste....and this was somehow ethical and okay whereas it wasn't on other blogging platforms.

 

This and the fact that Google would index the content within hours. Sometimes the content would show up in the SERPs within minutes. This fact attracted many interent marketers which also increased it's popularity.

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