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Use the letter F to become a better blogger.

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Simply put, people’s eyes scan over your page in a pattern which is similar to the letter “F”. In other words, they scan horizontally across the top, then they scan down the left side. Usually in one or two places, they scan a little bit more toward the right. This is the F-pattern.

  • Your headline is key. It is at the top and people will read that. So, make sure your headline knocks their socks off.
  • The first paragraph or so is the key. Again, it is at the top. This needs to knock it out of the park because this is what will often determine whether anybody actually reads what you wrote. Best bet is to use the top paragraph to introduce a “pattern interrupt”. An attention-grabbing statement that is designed to raise an eyebrow.
  • Sub-headlines are important. Make them enticing. The purpose of the sub-headline is to get people to read what’s right under it. And, those sub-headlines form the branches of the “F”.
  • Bullet points can also form branches to the “F”. As a person scans the left side of your post, the bullet points will stick out visually. Make those bullet points interesting.




I've actually never seen it referred to as the F-pattern before, so I have a feeling those pictures are going to stick in my mind for a while.

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I read this long time back and was wondering if this is still valid since Google now displays Videos, News, Shopping results in addition to normal search results. As far as I am aware this study was done long back when Google displayed just 10 search results and some PPC ads as a part of their search results. It would be nice to know how people "see" the search results now since they have to scan a lot more things.

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  • 2 weeks later...

just because it has a few F's in it?


Did you read the post and see the pictures? I'm not sure you really grasped that it's about the shape of the page...where you're putting words/titles/lines/images/etc. Or maybe I'm not grasping what you said instead.

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Honestly, I'm not sure if thats true or not. But guess the only way to know for sure is to use it on my blog and test it out.

I will survey the users and give feedback.

I've never heard of it before but it sounds great.

Whether it is a repost or not, still enjoyed the read and for that I must thank you.

Kind Regards


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