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Complete Guide To Banking With Facebook PPC!

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Ok so I have been doing Facebook PPC for around 2 years and over that time I have learnt a lot of things, some tricks and some mistakes that can easily be avoided. I will be adding to this post over the next few weeks describing all the methods I use and how I make a living from them! So enjoy!



What Is Facebook PPC?


For beginners, Facebook PPC is those ads to the right of the Facebook website. PPC stands for Pay-Per-Click, where we pay a set amount for each person that clicks on our ads. You will probably hear CPM being said as well, this means we are paying per thousand impressions.



You Need To Understand..


When you create your first ad, you have to target Facebook users by their age/location etc but more importantly their likes/interests. What you must understand is when you set the amount you want to pay per click IT IS A BID. This means you are bidding against other marketers like yourself who have targeted the same users as you.





The method I have used and still do is being as broad as possible. So if I was targeting NFL, I would list all the NFL teams, all the NFL players etc. You want to get around 8mil+ estimated reach. The reason for this is because most likely you will get a like or interest that no marketer has made an ad targeting which means low cpc [cost-per-click].



What Ads You Should Run


Because Facebook is a SOCIAL network. You shouldn't do ads like 'Get A Free iPad' because you need to get the users involved since that is what they're doing on Facebook, they are there to socialize not buy shit. Think about that when creating your ad, something like 'Who Is This NFL Player' would work well then hit them with a Email Submit!



Getting Your Ad Approved


When it comes to getting your ad approved there is a very simple method to do this. Buy a domain that you are going to use as your landing page but instead of putting your lander with a cpa offer on it that wont get approved, we are going to put an HTML redirect on it so we can redirect to a whitehat page and get it accepted.


So on our domain we're going to put this code on the main page of our domain:


HTML Code:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">



<title>Your Page Title</title>

<meta http-equiv="REFRESH" content="0;url=http://www.the-domain-you-want-to-redirect-to.com"></HEAD>




Once your Ad is approved you can do as you like and Facebook will rarely check your ads.



Setting Your CPC


When you have your ad set up you need to select what your cpc bid will be. Facebook will give you a suggested bid of something crazy like $1.20 but that is complete bull shit and they just want you to spend all your money. I suggest you start at $0.10 which is lower than average. If after around 3 hours you don't see any impressions then increase the bid by 0.01 until you do.


SECRET: One method that always gets me low clicks is if you increase your bid to say around $0.20 - You should start to get clicks then quickly lower it to around $0.10 and the clicks should continue to flow in



Test, Test, Test


If your ad is profiting, good job! But it can always do better! Change the lander, change your image, change your title text, change your description and split test so you can see what works best.



This is just a basic run down on how you can make easy money with Facebook Ads. As I said before, I will add more to this as I did this really fast :P If you have any questions I will be happy to answer them!

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  • 7 years later...

hey, very nice site.thansk for sharing site 
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  • 4 years later...

Facebook PPC advertising provides banks with an excellent opportunity to interact with their target audience, raise brand awareness, and achieve marketing goals. You may establish powerful and engaging Facebook PPC campaigns for your banking institution by applying the tactics mentioned in this tutorial. To create a substantial effect in the digital banking sector, be alert, adjust to developments, and utilise the strength of Facebook's advertising platform.
Facebook PPC advertising provides a fantastic chance for banks to interact with their target audience, drive brand awareness, and achieve marketing goals. By adopting the tactics suggested in this guide, you can establish effective and engaging Facebook PPC ads that produce favourable outcomes for your banking institution. Stay alert, adjust to changes, and utilise the strength of Facebook's advertising platform to make a substantial effect in the digital banking industry.

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  • 1 month later...

Avtrixs is the best ppc marketing company

The Complete Guide to Banking with Facebook PPC

Facebook Pay-Per-Click (PPC) advertising offers a potent avenue for banks to reach their target audience, increase brand awareness, and drive customer engagement. This guide provides an overview of effective strategies for banking institutions to maximize the benefits of Facebook PPC.

1. Define Your Objectives:

Before launching a Facebook PPC campaign, clarify your goals. Are you aiming to boost brand visibility, attract new customers, or promote a specific financial product?

2. Audience Segmentation:

Leverage Facebook's robust audience targeting capabilities. Define your ideal customer profiles based on demographics, interests, behaviors, and financial habits. This ensures your ads are displayed to users most likely to engage.

3. Compelling Ad Creatives:

Craft visually appealing and engaging ad creatives. Utilize high-quality images, videos, and concise ad copy that clearly communicates your message and value proposition.

4. Landing Pages:

Direct users to dedicated landing pages relevant to the ad content. These pages should provide detailed information about the advertised product or service and facilitate easy actions such as account sign-ups or appointment scheduling.

5. Utilize Carousel Ads:

Carousel ads allow you to showcase multiple products, features, or benefits in a single ad. This format is especially effective for promoting a range of financial services.

6. Video Content:

Videos are attention-grabbing and can effectively communicate complex financial concepts. Consider creating short videos explaining the benefits of your services or offering financial advice.

7. Custom Audiences:

Utilize Facebook's custom audience feature to target your existing customers or website visitors. Tailor your messaging to their specific needs and interests.

8. Lookalike Audiences:

Create lookalike audiences based on your existing customer data. Facebook will identify users with similar characteristics, expanding your reach to potential customers who share traits with your current clientele.

9. A/B Testing:

Run A/B tests with different ad creatives, headlines, and calls to action. Analyze which elements perform best and refine your campaigns accordingly.

10. Remarketing:

Implement remarketing campaigns to re-engage users who previously interacted with your ads or website. Present them with tailored offers or reminders to encourage conversion.

11. Ad Scheduling:

Schedule your ads to display during peak engagement hours. This ensures your ads reach users when they're most active.

12. Tracking and Analytics:

Use Facebook Pixel to track user interactions on your website. Analyze the data to gain insights into user behavior and optimize your campaigns for better results.

13. Compliance and Privacy:

Adhere to industry regulations and Facebook's advertising policies. Safeguard user data and ensure transparent communication about data usage.

14. Budget Management:

Allocate your budget strategically across campaigns. Monitor performance metrics such as click-through rates, conversion rates, and return on investment (ROI).

15. Continuous Optimization:

Regularly review and optimize your campaigns based on performance data. Eliminate underperforming ads, scale successful campaigns, and experiment with new strategies.

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