Sherlock Posted May 31, 2012 Share Posted May 31, 2012 Unlike Google Adwords, Facebook gives you the option of either Cost Per Click or Click Per 1000 Impressions (CPM). There are a few bidding strategies that you should be aware of to maximize your ROI. 1. Start with CPC: By starting with a cost-per-click model, you can continue to refine your campaign and ONLY pay when someone clicks on your ad. If you started with a CPM model, you would be paying every 1000 impressions, regardless of how effective or how many clicks you receive. 2. Switch to CPM: After you have spend time refining your campaigns (adjusting bids, ad copy, images) and you are getting a high CPC, you should then switch it over to CPM. This way your spend will go way down and your traffic will stay high. 3. Crank Up Your Spend: Once you have a campaign dialed in and you are making money, its time to crank up your ad spend. If you can make $2 for every $1 you spend, there is no reasons that you should increase your spend way up to maximize profits! Link to comment Share on other sites More sharing options...
Administrators Nathan Posted May 31, 2012 Administrators Share Posted May 31, 2012 Please don't copy and paste from other sites. If you do a portion of it with your unique post then make sure you give them credit. http://www.stayonsea...dvertising-tips . Link to comment Share on other sites More sharing options...
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