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Facebook Advertising tips

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Unlike Google Adwords, Facebook gives you the option of either Cost Per Click or Click Per 1000 Impressions (CPM). There are a few bidding strategies that you should be aware of to maximize your ROI.

1. Start with CPC: By starting with a cost-per-click model, you can continue to refine your campaign and ONLY pay when someone clicks on your ad. If you started with a CPM model, you would be paying every 1000 impressions, regardless of how effective or how many clicks you receive.

2. Switch to CPM: After you have spend time refining your campaigns (adjusting bids, ad copy, images) and you are getting a high CPC, you should then switch it over to CPM. This way your spend will go way down and your traffic will stay high.

3. Crank Up Your Spend: Once you have a campaign dialed in and you are making money, its time to crank up your ad spend. If you can make $2 for every $1 you spend, there is no reasons that you should increase your spend way up to maximize profits!

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