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Exchanging links


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Do you find that exchanging links with sites of a similar nature to your own has helped or hindered your site? If you haven't done it yet, would you consider it, or not? Why?

 

I can see the viewpoint of both sides in this one. Some would say no because they don't want to provide the competition with extra traffic or have the competition steal their traffic, some would say yes because they'd say it can't be harmful ensuring that people have access to all versions of a resource...

 

But what are your own personal views, and if you've done this yourself, was it a success?

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