6 Dos and Don’ts When Sending Business Emails (Infographic)

[Prodjex]

Email is a crucial marketing tool for many businesses, but some widely used email practices can actually increase the chances of your content getting marked as spam.

Some of the best practices to follow for growing your email subscriber list the right way include using a double opt-in process where recipients confirm their subscription.

The infographic below from email service provider VerticalResponse outline some of the key dos and don’ts when it comes to email marketing.

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Here are some dos and don'ts to consider when sending business emails:

Dos:

1. Do use a clear and concise subject line. This will help the recipient understand the purpose of the email and decide whether or not to open it.

2. Do use a professional greeting and closing. This can include greetings like "Dear [Name]" or "Hello," and closings like "Sincerely," "Best regards," or "Thank you."

Don'ts:

1. Don't use all caps or excessive exclamation points. This can come across as aggressive or unprofessional.

2. Don't use slang or casual language. Keep your tone professional and respectful.

3. Don't use vague subject lines. Be specific and clear about the purpose of your email.