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I saw the same thing, never used it, but seemed like something really big to kill off like that.  Read into it just out of curiosity and sounded like it was just losing money and couldn't figure out how to monetize it in any way that made sense.  Now Instagram has the same loop feature.

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On 4/4/2018 at 11:15 AM, Nathan said:

I saw the same thing, never used it, but seemed like something really big to kill off like that.  Read into it just out of curiosity and sounded like it was just losing money and couldn't figure out how to monetize it in any way that made sense.  Now Instagram has the same loop feature.

That's how acquisitions and mergers usually ends.  Look what happened to Nokia a telecom's giant and after being acquired it just died in obscurity.  Actually Twitter bought Vine and killed it.

Edited by Kakashi2020
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Most companies buy other companies for specific things, like a certain technology, certain employees, or other assets. Rarely are they really interested in the end product itself. So they often strip out the stuff they want, transfer it to something else they already have in the works, and dump the rest later. It's sad really. Some really cool websites and projects have been killed in that way.

 

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