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B2B Marketing or Business to Business Marketing is the direct selling of one company's product to another eliminating any middleman in the process.  Nowadays B2B Marketing techniques are being used with great success online.

What to you are effective online B2B marketing techniques?

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I have a friend that is making a killing writing articles in this niche. I don't know much about B2B marketing but off the top of my head this type of marketing is very specialized. It's not an area you can just fall into. Corporations and people are diffrent entities. What a corporation is looking for will be diffrent and yours services have to be super professional. You also need to do your research on the product that your selling. More so that your selling to a company that knows the product inside out. I don't think this is a field for newbies. This is also a field that takes time to establish oneself in.

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On 5/2/2018 at 9:47 PM, jaymish said:

I have a friend that is making a killing writing articles in this niche. I don't know much about B2B marketing but off the top of my head this type of marketing is very specialized. It's not an area you can just fall into. Corporations and people are diffrent entities. What a corporation is looking for will be diffrent and yours services have to be super professional. You also need to do your research on the product that your selling. More so that your selling to a company that knows the product inside out. I don't think this is a field for newbies. This is also a field that takes time to establish oneself in.

Just to give you an example let's say there's a property developer who has a lot of  operational and newly made condominiums and office buildings and you for example owns a CCTV company which sells and supplies CCTV cameras and systems.  You would then have to market your products and services to the property development company, usually you need to be accredited as a vendor first and after which you would have to present your proposal and eother it would undergo bidding or it would be a negotiated sale. Either way it takes time and effort but the rewards are well worth it.

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