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How to identify the issues - If keywords dropped ranking


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I have done On-page SEO for a website (with including Title, mega tags, meta description) and after that I am creating backlinks along with the focused keyword for a long time. For a time there was an increment in the ranking of some keywords, but since last four weeks the ranking has dropped.

Could anyone suggest me how Can I identify the issues ?

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Keywords change rankings every day. It wouldn't be farfetched to have your tags now be popular and in the future it's going to be lower resulting in lower rankings. Just continue to use correct keywords and maybe throw in trending topics that are related to your work in and see if raises your rankings a bit.

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  • 2 weeks later...
On 1/6/2019 at 9:17 PM, rlpzbeermoney said:

Just continue to use correct keywords and maybe throw in trending topics that are related to your work in and see if raises your rankings a bit. 

Yeah you are right.. and I working with the proper strategy and making quality content with the focused keywords. Thanks

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  • 4 years later...

To identify issues when keywords drop in ranking, follow these steps:

  • Track keyword rankings regularly using an SEO tool.
  • Check for recent search engine algorithm updates that may have affected rankings.
  • Analyze competitors' rankings for insights into areas needing improvement.
  • Review and enhance the quality and relevance of affected page content.
  • Optimize on-page elements like title tags and meta descriptions with relevant keywords.
  • Address technical issues like page speed, mobile-friendliness, and crawl errors.
  • Evaluate backlink profile to ensure no toxic links; focus on building quality backlinks.
  • Improve user experience metrics like bounce rate and time on page.
  • Avoid keyword cannibalization by targeting multiple pages for the same keyword.
  • For local businesses, ensure consistent NAP information across directories and Google My Business.

By taking these steps, you can rectify the issues and improve search engine visibility.

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Check Few Things First :

1. Search Console Errors

2. Check Keyword Competition And Volume

3. Check For Dropped Keywords Backlinks

4. Check Competitors Backlinks

5. Check Overall Backlink Spam Score

6. Check Your Dropped Keyword Triggered Page's Content

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