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Guest posting in simple words is "Writing article and blogs on other websites to improve your brand authority" It matters most in SEO for getting backlinks. This is top off-page SEO process that is widely used. 

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Guest posting is that where you write an article and post it on someone else’ blog or website with their author bio. If he agrees to publish your content then the post will be called guest post. Guest posting is an important part of off-page SEO as it allows to get backlinks from relevant sources which will not only prove your authority but also drive traffic.  

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