What is the difference between Digital Marketing & Advertising?

[kevinsaptel]

I am looking for advertising campaign for my new startup but I am having an issue understanding the difference between digital marketing and advertising. I have gone through the following guides but still I have confusion both looks like the same.

https://dashtwo.com/blog/what-is-outdoor-advertising-and-why-is-it-important/

https://blog.hubspot.com/marketing/what-is-digital-marketing

https://wpitech.com/google-rankbrain-seo/

Anyone tell me what's the real difference in both of them?

Edited June 30, 2019 by kevinsaptel

[matthewjohn938]

Firstly you should understand that many digital marketers look to provide value to their audience by using different online marketing strategies. Traditional advertisers are typically just looking to increase sales with their ad spots, not to provide value. 

[vinay]

Multichannel Approach: To reach the target audience, digital marketing use a variety of channels such as search engines, websites, social media, email, mobile apps, and others. It focuses on efficiently exploiting these platforms to increase brand exposure, drive traffic, create leads, and cultivate customer connections.

Targeting targeted audiences based on demographics, hobbies, behaviour, or other characteristics is emphasised in digital marketing. It seeks to send personalised and relevant messages to the appropriate people at the appropriate time.

Digital advertising is a subtype of digital marketing that refers to the sponsored promotion of products, services, or brands through digital platforms. It entails placing advertisements on multiple internet platforms in order to attract a specific audience. 
 

[alexcarry]

A wide range of tactics and activities used to promote goods and services online are included in digital marketing. It covers a variety of elements that are all incorporated into a digital transformation strategy, including as SEO, content marketing, email marketing, and social media marketing. On the other hand, advertising is a particular branch of digital marketing that focuses on paid advertising methods like display ads, pay-per-click (PPC) campaigns, and sponsored content.

[dylandia]

Digital marketing is a subset of advertising. It focuses exclusively on online channels like social media, email, SEO, and content marketing to reach and engage with your target audience in the digital space.

[Varulven]

I totally get your confusion; digital marketing and advertising can seem similar, but they have distinct differences.

Advertising is a broader term encompassing various promotional activities, including digital marketing. It involves creating awareness about a product or service and persuading customers to take action.

[Varulven]

22 hours ago, Varulven said:

I totally get your confusion; digital marketing and advertising can seem similar, but they have distinct differences.

Advertising is a broader term encompassing various promotional activities, including digital marketing. It involves creating awareness about a product or service and persuading customers to take action.

If you're considering promoting your startup, you might want to explore both avenues. To boost your online presence, you can even check out the best place to buy real Instagram followers, which can be a helpful strategy within your digital marketing efforts.